Banking on Fitness

Keeping your New Year’s fitness resolutions is one of the toughest challenges around. In fact, 80% of New Year’s resolutions fail by February, according to a recent article in Business Insider. 

But trainer and entrepreneur Chris Gendusa believes he knows the secret.

 The Future Fitness founder says the key to helping folks stay on track is to give them a customized regimen that addresses their needs—not just in January, but over the long term.

“Everything is one-on-one in my business,” says Gendusa, who launched Future Fitness in 1994. “It’s all private. We get great results because it’s a lot easier for clients to stay accountable when we work with them individually.”

Future Fitness opened in 1994, and Gendusa’s business grew steadily over the years. He found the need to add more qualified personal trainers helped to serve more clients. In 2015, he opened a new, custom-built 7,000 square foot building on Jefferson Highway near the Towne Center. Gendusa has been a Bank of St. Francisville customer for the last ten years, and he worked with the bank’s loan officers to help him secure the financing to purchase a lot and build out the space.

“Bank of St. Francisville has been very easy to work with,” Gendusa says. “They’ve helped me with a number of projects as my business has expanded. We’ve seen about 30% growth. It’s exciting.”

“The Bank of St. Francisville has been a great partner to me and has made a big difference in my ability to grow,” says Chris Gendusa

Gendusa also used a Bank of St. Francisville line of credit to help him add new equipment. The private gym offers the latest in state-of-the-art machines and training techniques to give its clients a safe and effective fitness experience.

Clients work consistently with the same trainer. Gendusa has been able to attract and keep a high caliber team with little turnover, he says. Five personal trainers work privately with clients, guiding their workouts, tracking their progress and ensuring they stick to their diet and exercise goals. The facility also includes yoga and Pilates instructors for private or small group classes, and massage therapists. Additionally, a physical therapist is on board who works with clients with previous injuries, or who need targeted therapy to support their exercise routine.

“The goal of our team is to create an entire wellness experience so that clients are able to access anything they need to be successful,” says Gendusa. “The Bank of St. Francisville has been a great partner to me and has made a big difference in my ability to grow.”

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